The importance of retail signage cannot be underestimated. It is the difference between someone strolling past, without any acknowledgement of your company’s existence, or coming through the door and spending the money that keeps your business afloat. A simplistic notion – but absolutely true. Effective retail signage is eye-catching, unambiguous, and consistent with brand and livery.
It’s not just doors that are effective places for signage. A window’s ideal natural light can emphasise the lettering – either way around – and can create shadows too. Self-levelling film helps to eliminate air bubbles, sticks to flat glass (but not car windows), and is easy to remove. Clear or opaque options are available.
We only use eco-friendly inks for window signage crisp in detail, bold in colour and 100% weatherproof.
Projecting Store Signs
Think of signs grabbing your attention and the first type that pops in to your head will more than likely protrude 90 degrees from a wall. This type of signage is known as a ‘projecting store sign’. An extremely cost-effective method of getting your business noticed – and can be made from polyester powder-coated aluminium for outdoor use – they are available as round, rectangular or oval signs and perfect for the shop or office.
With so many shops battling for your attention, ensuring your shop signage stands out from your competitors is crucial.
Projecting a strong brand image in to the psyche of your potential customers is your goal. But, you have to consider every element of the process. What are you selling? Does the sign reflect your offering? Is the establishment open when it’s dark (i.e. do you require illuminated signage?
Well-made retail signage is the difference between someone walking on by, or coming in and buying your product.
The whys are wherefores of shop and retail signage are covered on this page. As we reiterate throughout our site – you only get one chance to make a first impression.
Talk to our team about the myriad of the fully weatherproof sign options that are designed to last a lifetime.